PROVO — With the arrival of Swig, a drink stop that originated in St. George, Provo just got dirtier — but in a good way.
Swig is home to the original “dirty Diet Coke,” a drink that features Diet Coke with a shot of of coconut and lime flavors, and a new location opened in Provo on Tuesday. It is located on a Canyon Road next to Dairy Queen.
While Swig is most famous for inventing the “dirty Diet Coke,” it also has some other popular treats on the menu. Swig serves smoothies, bubble tea, sugar cookies and the chance to customize or “dirty” any available drink choice, which made it a wildly popular pit stop for St. George residents.
Paige Bulloch, a student at Brigham Young University, had been to the original Swig in St. George, but didn’t go as often as she wanted.
“When I would drive by, there was always such a long line that I knew I wouldn’t have time to get a drink,” Bulloch said.
Because the original St. George stop became so popular, a second stop was opened in St. George, followed by a third in Hurricane. Provo marks the fourth Swig stop, and a fifth is being built in Cedar City at the College Avenue and Main Street intersection.
“It’s getting popular, so I was excited when I saw there was a new location in Provo right next door,” Bulloch said.
Swig received its name in 2010 when Todd Tanner asked his wife, Nicole, “Can I have a swig of your drink?” They had been discussing various business ideas, and after deciding that a drink stop could be successful, they began brainstorming names, and Swig was born.
“We knew that there was a need for a good, fun drive-thru, and we knew that there were other people out there, like us, that enjoyed a good fountain drink,” Swig owner Nicole Tanner said on Swig’s website.
Megan Adams, the general manager for the Provo location, said that she thinks Swig will grow in popularity as customers return often to try different drink combinations.
“It’s fun because you can mix up your drink and have it how you like it, and love it just the way it is,” Adams said.