05282017
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5 things you didn’t know about product design

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The key to great product design is building products that matter.

The key to great product design is building products that matter.

Written By The product team at MX in Lehi

1. It’s about process, not perfection.

We all like to see progress in what we do, but you have to make the right call on when to get something out the door. Whether it’s small internal steps or launching with early adopters, put it out there quickly and then iterate just as quickly. Launching products, or even product versions, is critical to the success of a product team — and the lack of execution can crush you.

2. Know your market.

Subject matter expertise has little to do with the product and more to do with the market. You would do well to spend your time developing your intelligence of the market, the user, the sales process, the strategy, the product “story” etc.

3. You need to collaborate.

You’ll want to avoid “group think,” but rely on experts and watch your end users to determine if there are gaps in your understanding. The lone genius is a myth. Just like coffee shops in the 1800s, get outside of your own head and smash ideas together to find the right solutions.

4. Build things that matter.

If you’re going to spend time and energy building something, focus on how you can maximize the benefit to your users. Seeing something launch is extremely rewarding. Watching it improve lives is even more so.

5. Build rapport with engineering.

The respect of engineers isn’t earned through learning how to code. It’s earned through helping them develop products people want to buy. What engineers really need is your market expertise. We’ve never met an engineer who didn’t want to hear how the sales call went.

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