We’re hanging out with the cool kids — 10 Utah Valley powerhouses who are too hip to be square. 

Todd Pedersen

Todd Pedersen
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Age: 45

Company: Vivint, Provo

Perhaps the coolest thing about Todd Pedersen is that he’s only getting started. Sure, Blackstone acquired Vivint for $2 billion — marking the largest tech deal in Utah history. Sure, he employs 2,750 people and provides every one of them with free lunch daily. Sure, his 22-year-old company did nearly $400 million in revenue in 2012. Sure, he bought a golf course in Orem to build his new house. Those are baby steps, people. Pedersen prides himself on never relenting. Whether it’s his business, his charity projects, his hat uniform, his car adventures, or most importantly his family, he never stops improving. When BusinessQ photographer Kenneth Linge told Pedersen to put his chin down so he wouldn’t look arrogant, he replied, “It’s OK. I’m actually a bit arrogant.” It’s cool, Pedersen. Chin up.

COOLEST Entrepreneurial Moment

It hasn’t happened yet.

COOLEST Company Moment

Every time an employee says they love working at Vivint.

COOLEST Bootstrapping Moment

When the company first started in a single-wide trailer on a horse ranch.

COOLEST Business Risk

Transitioning from a home security company to a technology services company.

COOLEST Life Adventure

Racing in the Baja 1000.

COOLEST Meal Ever Eaten

Captain Cook restaurant in the Dominican Republic.


I cut my own hair. And I only shower once a week.

COOLEST Childhood Memory

Camping on West Yellowstone Lake with my dad.

COOLEST Compliment

When people say they can tell I try to be the best husband and father I can.

2 Responses

  1. So proud of our daughter and her spunk. She was like that when she was little and has continued to have it as an adult. It has taken her far. Congratulations Susan we love you.

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