Social butterflies: 3 digital big-talkers weigh in on Twitter vs. Facebook vs. Instagram

Greg Wrubell

Greg Wrubell

A case for Twitter

Greg Wrubell, Cedar Hills



Why does Twitter work for you?

Twitter is the perfect medium for the kinds of things I like to share with my audience, which is primarily composed of BYU fans. These things range from statistical tidbits, trivia and analysis, to my blog links, story links, audio and video links — and of course random observations that may or may not be sports-related, and may or may not be as funny as I think they are. The feeds I follow educate me, entertain me and even inspire me. As a contributor and a consumer, I find that Twitter seems to fit my personality, with a staccato-like rhythm and immediate access to content.

How many times a day do you post?

I have averaged about 30 tweets per day since I started tweeting in July 2010. Of course, there are some days I hardly tweet at all (no one will believe that), meaning there are days on which I compensate with a ridiculous number of tweets.

How do you use Twitter as the voice of the BYU Cougars?

Twitter has in many ways changed the way I do my job. As a follower, I use Twitter as my non-stop news and sports feed. I rarely rely on what would be considered traditional media sources for my daily flow of information. As a tweeter, I use the medium for anything from breaking news, to interview snippets, commentary, my latest data discoveries, in-game updates, and promotional opportunities. In short, it’s one of the best ways for me to inform and interact with a very passionate portion of the BYU fan base.

Who are five locals you follow on Twitter?

All of the local BYU beat and commentary guys from the newspapers: Jeff Call, Brandon Gurney, Dick Harmon, Jay Drew, Jason Franchuk and Jared Lloyd. That’s six — sorry.

What is one Twitter no-no?

For me, it’s typographical and grammatical errors. Whenever I hurriedly post a tweet with such mistakes, I always delete and re-send. I’m weird that way.

Jacey Carpentar

Jacey Carpenter

A case for Facebook

Jacey Carpenter, Payson

377 friends

Why is Facebook your format of choice?

Being the most widely used of the Big 3, it gives me the most exposure. It gives me an excellent way to communicate with family and friends all at once. It lets me speak in complete sentences (as a writer, lover of the English language, and grammar Nazi, I can’t stand the abbreviations and limited characters of Twitter). It has been invaluable for creating community groups or organizing/publicizing events. I belong to a Facebook group exclusive to the ladies in my neighborhood, and we use the group frequently to communicate about school happenings, neighborhood gatherings, and other things that are important to us.

How many times a day do you post?

I post an average of two times per day. Sometimes I may not post at all (rarely) and other days I may post three to four times. I love sharing quirky random thoughts, probably much to the dismay of my Facebook friends. I also use it to share political articles on occasion, something else I know Facebookers really love.  😉

Do you use Facebook with your career and in your current position in BYU’s Department of Communications?

Yes, it’s definitely part of what I do for the department. Also, as someone who wants to be a writer when she grows up, it’s extremely useful for me in sharing blog posts and gaining blog followers as well helping me land the occasional editing gig here and there.

Who are five locals you enjoy following on Facebook?  

I follow UV Mag (of course) and KSL to keep up with local news/events, the BYU Department of Communications (again, of course), local news gal Jennifer Stagg and her blog (withheart), Fit2Fat2Fit.

What is one Facebook no-no? 

Just one?  Really? A couple: Do not post marital problems and disagreements. Some things need to be kept private. Also, please don’t post memes that tell me I must re-post if I love my daughter/mother/husband/hamster. Bonus: If I had my way, incorrect spelling and grammar would be illegal on Facebook. Like really, you could actually go to jail if you didn’t know the difference between your/you’re, too/to, or if you ever used the phrase, “I seen …”

Cristi Bastian

Cristi Bastian

A case for Instagram

Cristi Bastian, Lindon



Why does Instagram work well for you?

I have found Instagram to be the most positive and uplifting of all the social media sites. I feel like people genuinely come together to uplift and inspire one another. And it doesn’t feel forced or fake. I’m also more of a “creative type” and as a photographer, Instagram seemed like the most natural fit. It’s a really great community!

How many times a day do you post?

I’d say my average is six posts a day. I probably post more than the regular Instagrammer. But I think women can multi-task pretty well, and I will post throughout the day while I’m watching my kids or even when I’m doing laundry or making dinner.

How do you use Instagram for your career?

I’m a photographer and Instagram is a photo-sharing community, so it’s an obvious match made in heaven. There are multiple sites in which you can sell your prints through Instagram. I also love that you can print your Instagram photos directly and easily through apps and photo printing companies. The best part, though, is all of the people I’ve met. I don’t see them as people who are helping to advance my career. I honestly see them as genuine friends.

Who are five locals you like to follow on Instagram?

Utah has some of the most talented and inspirational people around and the Utah Instagram community is superb! Five of my personal favorites to follow are: @rhonnafarrer, @livylovestorun, @fourchairsfurniture, @persnicketyprints and @22alfox.

What is one Instagram no-no?

This question was difficult for me, so I did the obvious thing: I asked the question on my Instagram feed to other Instagrammers! The responses I got the most were: nothing inappropriate, limit selfies, be nice and don’t steal other people’s pictures and post them as your own (this was a big one). Always ask permission before posting someone else’s photo and give the appropriate credit by tagging them. The great thing about social media is that you can post what makes you happy and stay true to yourself and if other people decide they don’t like it, they don’t have to follow you. My No.1 rule is to just be authentic. When you are real and have the desire to use the Internet for good, others will usually be drawn to that.

Greg Bennett

Greg Bennett is an editor and writer with Bennett Communications. His primary responsibilities are with Utah Valley Magazine and the company's custom publications division. He's the father of four children and has been married to his wife, Adria, for 19 years. Contact Greg at

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