The Lehi Library has a new way to bring money in, and it doesn’t involve charging for rentals or raising late fees. About a month ago, the library added an Amazon affiliate link to its website — that means every time someone uses that link and buys something from Amazon, the library gets 4 percent of the purchase.
“We haven’t been doing it too long,” said Jeanette Sunderland, circulation manager at the Lehi Library. “We don’t have any revenue yet that I’m aware of.”
Affiliate marketing has been around for a while — just look at the links on your favorite blogs — but it is new for local libraries. You don’t have to fill out any forms, talk to anyone or do anything different from what you’d do when you usually shop on Amazon — all you have to do is use the link from the library’s website. You don’t even have to buy a book.
She said the library’s technology provider, SirsiDynix — based in Lehi — introduced the affiliate link to its library clients last fall, and Lehi recently integrated the link onto its website.
The library is busy trying to publicize the link and the benefit to the library, Sunderland said. There are posters and if you look at the library’s website, you can’t miss the message that it benefits if you buy something from Amazon using its link.
“I haven’t heard a whole lot of feedback,” Sunderland said. “We’re just trying to spread the word.”