Zija is launching Ameo Essential Oils on Thursday, September 25. (Photo courtesy Facebook)
Wellness is the top industry in direct sales. There are multiple essential oils companies devoted to wellness in Utah Valley including doTERRA, Young Living and Ameo, a new company by Zija. (Photo courtesy Facebook)

This is one of 10 lists on direct sales featured in the Spring 2015 issue of Utah Valley BusinessQ.

Can we be direct? Network marketing is here to stay.

It’s a popular topic around these parts, where downlines are the uptalk. In fact, Utah County has the highest concentration of direct sales companies in the nation, which gives our county a big piece of the $32 billion pie this industry creates in the United States.

Here are the top five industries within direct sales.

1. Wellness (27%)

2. Home and family care/home durables (21%)

3. Services (21%)

4. Personal care (17%)

5. Clothing, accessories & leisure (14%)

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