There’s a new shop in town and it is doing more than selling cute, affordable clothing — it is empowering women.
Chelsea’s Boutique opened its second location in downtown Provo, Utah in September. While store owner Chelsea Tracy and her husband were hoping to find a location in the Sugar House area in Salt Lake City, Utah, they fell in love with downtown Provo and settled the new store into the university town instead.
“Provo is a big ‘small town,’” Tracy said. “There are a lot of people here, but you still have that small town coziness feel.”
“It’s so much more to us than just sales. There is so much more we want to accomplish and we’re focused on how can make this world just a little bit brighter.” —Chelsea Tracy, owner
Provo reminded Tracy of her store location in Sioux Falls, South Dakota with its old architecture and focus on small business owners. It felt like home and a perfect fit for the expansion of a new location.
“When we opened up in Sioux Falls, the downtown community was super welcoming to us,” Tracy said. “We have felt that support and love being here! People are wanting to shop small and get that personable experience and are straying away from big malls.”
As a perfect fit, Provo also provided Chelsea’s Boutique an opportunity to fulfill its number one mission to empower women.
“One of our greatest focus is helping women feel more beautiful and feel more confident about themselves,” Tracy said. “We all have these issues and opinions of ourselves that we don’t love and I wanted to create a place where women could come in and just feel loved, supported and leave feeling a little more beautiful and confident about themselves.”
The boutique uses weekly blog posts and podcasts to discuss women based issues and have become a “shoulder for women to lean on.” Chelsea’s encourages women to continue the discussion using the hashtag #womenpoweringwomen.
“There are too many women in the world trying to bring each other down,” Tracy said. “I think that if we would focus more on building each other up and empowering each other, the world would be a lot more beautiful.”
“It’s so much more to us than just sales,” Tracy said. “There is so much more we want to accomplish and we’re focused on how can make this world just a little bit brighter.”
Stop and visit the new store in person on Center street, next to Taylor Maid, or online at ChelseasBoutique.com.
Shop Chelsea’s Black Friday and #smallbusinesssaturday deals! The entire store is 25 percent off, PLUS shop $5 scarves and $10 hats and boot socks! Open Friday 10 a.m. – 6 p.m. and Saturday 10 a.m. – 5 p.m.