Lone Peak senior creates ‘buckle up’ ad to air before Super Bowl


(Image courtesy zerofatalities.com)

Super Bowl Sunday is going to be extra special for one Utah Valley teenager.

Lone Peak High School senior Amy Miller won a commercial time slot for Super Bowl LI from Zero Fatalities. In January, Zero Fatalities invited Utah teenagers ages 15–19 to submit a 25-second video focusing on one of its five deadly driving behaviors: drowsy driving, distracted driving, aggressive driving, impaired driving and not buckling up. The winning video will be aired during the Super Bowl LI.

“I figured it would be fast. It wasn’t,” Miller said. “But it was definitely something I would be interested in doing.”

So she tried. It took Miller an hour and a half to shoot the footage on a rainy, cold winter evening. She recruited her classmates, Lauren Hall and Hannah May, and her sister, Madeline Miller, to act in the ad. Before shooting, Miller struggled to find a body bag to complete her vision for the ad. After calling the fire department, party shops and searching online, her mom found a body bag on Amazon.

Miller’s message: buckle up.

“I have a couple of friends who think they are too cool and they don’t like to buckle up,” Miller said.

“I already love being involved in community activism. It was just another way to practice. …Good things come when you try.” — Amy Miller, Zero Fatalities Super Bowl Runner-Up

Of the 280 lives lost on Utah roads in 2016, 86 were of people who didn’t wear seat belts, according to zerofatalities.com.

Miller got involved with video during her sophomore year of high school when she was searching for college scholarships. Now Miller takes every opportunity she gets to create videos.


On Tuesday, Miller went into the studio to record a 5-second introduction to her video. As the runner-up, her ad will air before the Super Bowl begins. The winning video will be broadcast during the Super Bowl on Sunday.

While she said the opportunity to participate in the contest was enough for her, Zero Fatalities gave her five movie tickets and a chance to share her ad during one of the most watched programs of the year.

“I already love being involved in community activism. It was just another way to practice,” Miller said. … “Good things come when you try.”

Watch Miller’s Zero Fatalities commercial below.

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