LDS Church releases Easter campaign video — ‘Prince of Peace’


The Church of Jesus Christ of Latter-day Saints released its annual Easter campaign on YouTube Thursday afternoon — “The Prince of Peace.”

The newest campaign explores how Jesus Christ is the Prince of Peace while encouraging people to learn about  principles of peace.

“More than 2,000 years after Isaiah called Him the Prince of Peace, Jesus Christ is still our key to peace,” wrote the LDS Church on “This year, in the week leading up to Easter, focus on one of the eight principles below to honor Him and find His peace in your life.”

While the Easter and Christmas videos have typically been one video, the “Prince of Peace” video is the main video in a series. Besides the main video explaining how Jesus Christ is the Prince of Peace, the eight remaining videos focus on the principles of peace: faith, compassion, forgiveness, repentance, gratitude, God’s word, prayer, and hope. also features a timeline of Christ’s life during Holy Week, the week leading up to His death.

The campaign invites people to share peace on social media with filters for Facebook and Twitter. Participants are invited to share their experiences using the hashtag #PRINCEofPEACE on social media. Learn more at

Rebecca Lane

While her first language is sarcasm, Rebecca dabbles in English and Russian to achieve her lifelong dream of being a journalist. A BYU sports fan, reading enthusiast and wannabe world traveler, Rebecca is a Colorado transplant that is convinced Colorado's mountains are much larger than the many Utah County peaks. Rebecca manages for Bennett Communications. Follow her on Twitter @rebeccalane.

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