7 must-read business book suggestions from Utah Valley BusinessQ’s corporate partners


Utah Valley BusinessQ’s corporate sponsors shared their favorite business books.

We asked Utah Valley BusinessQ’s corporate partners to share their must-read business books in our Summer 2017 issue. If you’re looking for a little business inspiration, try one of these seven reads.

“The Hard Thing About Hard Things” by Ben Horowitz

“This is a must for any entrepreneur who has ever had more than an occasional bad/tough day. It is cheaper than therapy, but has the same effect.”

— Jeff Rust, CEO, Corporate Alliance

“They Made America: From the Steam Engine to the Search Engine” by Harold Evans

“Educational, inspirational, fascinating.”

— Simeon Vance, Attorney at Fillmore Spencer

“How Will You Measure Your Life?” by Clayton Christensen

“My favorite business books are ones that compel you to action. I particularly like ‘How Will You Measure Your Life?’ by Clayton Christensen because it invites self reflection and the opportunity to see others not just as employees and co-workers, but as unique individuals with different definitions of success. This broader perspective helps us build better relationships and be more purposeful and effective in our work — and in life.”

— Kara Schneck, VP global corporate communications, Nu Skin

“Never Eat Alone” by Keith Ferrazzi

“I love the core teaching that success in life equals the people you meet plus what you create together. We need to realize nothing exists in isolation — and that we can’t do it alone.”

— Edward Axley, CMO, Davies Design Build

“Brokers Who Dominate” by Rod Santomassimo

“Rather than rely on philosophical principles or ideas that sound good but are unproven, Rod uses real stories about other brokers in the business and how they personally evolved and overcame their Achilles heels.”

— Jarrod Hunt, Senior VP of industrial services, Coldwell Banker Commercial

“How I Raised Myself From Failure to Success in Selling” by Frank Bettger

“A lesser-known writing endorsed by Dale Carnegie, this was the first business book I read repeatedly the summer of 1994 as I sold pest control for Todd Pedersen. It felt old fashioned, with most examples coming from the mid-century by a failed insurance salesman. However, it gave me powerful personal examples of how to pivot to success. That summer I finished as the area’s top salesman.”

— James Clarke, Founder, Clarke Capital Partners

“Lean In: Women, Work and the Will to Lead” by Sheryl Sandberg

“It sparked a global conversation — both positive and negative — for good reason. But there are two messages I found invaluable: First, women need to support other women. (For reals, though.) And second, we can’t hold ourselves back in the workplace. Success comes from working hard, showing up and taking a seat at the table.”

— Briana Stewart, Managing editor, Utah Valley BusinessQ

What are your must-read business books? Tell us in the comments.


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