UV50 Startups to Watch: No. 10 Lou Lou & Company

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Founded 2014 City Provo Employees 9 Industry Retail/children’s fashion Website LouLouandCompany.com Founders Karen Klakring, 29; Jeff Klakring, 33 The Company A baby blanket and accessory shop.

YOUNG + HUNGRY

What started as a baby blanket mission for a new mom has turned into full-fledged business with nearly 2,000% growth and customers in 37 countries. Lou Lou is the creator of the knit swaddle blanket, and has expanded to offer bows and other accessories.

SCRAPPY

“You know you’re a startup if every day you look at the list of 10 things that absolutely NEED to happen that day, and you decide on three or four,” Karen says.

JUST YOU WAIT — GOALS

1. Have enough inventory to not sell out of new products the day they launch.

2. Donate a thousand swaddle blankets to babies in the NICU in 2018.

3. Figure out how to get eight hours of sleep every night. (“Gotta dream big, right?”)

FUN FACT, SIR

“One of Lou Lou’s first products was a handmade chandelier that took about 20 hours to make and we sold for $80. It has since been discontinued — and we only sold one, thankfully.”

WORK! WORK!

“There are no awards for the companies that spend the most money. When you are starting out, don’t worry about hiring the most exclusive photographers, throwing extravagant influencer dinners, or creating a magazine-worthy office. Be scrappy!”


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