UV50 Startups to Watch: No. 2 Purple

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Founded 2015 City Alpine Employees 700 Industry Manufacturing/Retail Website OnPurple.com CEO Sam Bernards, 40 The Company A creator and manufacturer of hyper-elastic polymer mattresses, pillows, sheets and seat cushions.

YOUNG + HUNGRY 

Color us impressed. With nearly $200 million in sales, 700 employees, 11,000-plus 5-star customer reviews, 57 granted and pending patents, and 500 million video views that just won’t quit, Purple is setting up shop in dream town.

SCRAPPY

“You know you’re a startup if you have that passion, that drive, that hustle,” Bernards says.

JUST YOU WAIT — GOALS

1. Help 1 billion people to feel better when they sleep, sit and stand.

2. Bring more manufacturing jobs back to Utah.

3. Keep fostering a culture of innovation, kindness and tenacity.

FUN FACT, SIR

Truckers have nicknamed their Purple seat cushions “Bubba.”

WORK! WORK!

“Figure out why you want to grow,” Bernards says. “The reason you exist will affect every aspect of your company. If you’re simply trying to grow your business for accolades or an exit strategy, it will impact the way employees feel about their jobs. At Purple we are all committed to helping people feel better. We all know that mission and try to achieve it in everything we do.”

Read more about how beauty rest brought Purple up in the UV50 rankings here


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