UV50 Startups to Watch: No. 7 Sodalicious

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Founded 2013 City Provo Employees 350 Industry Food + beverage Website MySodalicious.com Founders Kevin Auernig, 39; Anne Auernig, 38 The Company A chain of soda and cookie shops.

YOUNG + HUNGRY

Pop goes the company! Sodalicious splashed onto the scene in 2013 and now has 18 stores and two bakeries (it’s the only soda shop that makes its own cookies). Additional stores and expansions are already in the works, and this year they will bake their one millionth cookie.

SCRAPPY

“You know you’re a startup if you just barely took your first vacation in three years,” Kevin says.

JUST YOU WAIT — GOALS

1. Increase profitability.

2. Open in new markets.

3. Expand our market share. “We’ll open five more stores by the end of the year, making it 12 opened this year alone.”

FUN FACT, SIR

“We have a soda prom for our employees every year.”

WORK! WORK!

“Don’t cut corners. Get clear on where you want to go and make progress every day.”


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