Thanksgiving Point’s Luminaria was the social media darling of last year, with its inaugural draw of a million light bulbs, 27 themed areas and nearly 60,000 attendees.
Now for the second season, this Point of the Mountain holiday mecca has more Christmas tricks up its white-fir-lined sleeve.
“Anywhere we could add lights, we added them — actual bulbs and wayfinding lights,” says Erica Brown, Thanksgiving Point’s marketing director.
Sensory overload is on high alert, with scents throughout Luminaria, including floral fragrance, winter fir and gingerbread.
And then there’s the noise. Oh the noise, noise, joyful noise — synchronized to match the mood of each of the nearly 30 displays, including live reindeer.
“We had at least 11 emails requesting the playlist from the Light of the World sculpture garden during Luminaria,” Erica says. “The music was curated by the artist, Angela Johnson, and it was very intentional for each scene of the life of Christ.”
Another gift of 2017 is that the Secret Garden tunnel will be part of the path through Luminaria for the first time. Other additions include more games, food, gingerbread displays, seating areas — and undoubtedly, more attendees.
Last year, more than 40 volunteers provided 1,600 hours of service to make Luminaria possible and well-managed.
Although admission to Luminaria is not included in a Thanksgiving Point membership, members can attend discounted preview days in November as Luminaria opens to the public.
In 2016, 35 percent of Luminaria guests were already members of Thanksgiving Point. Another #funfact, more than three adults attended for every child ticket purchased.
Oak Island creates the displays in partnership with Thanksgiving Point. The company, based out of St. Louis, also creates displays for Colonial Williamsburg, Six Flags and Paramount.
750 – Number of times Dean Martin’s “Marshmallow World” played in S’mores Village in 2016
22,661 – Cups of hot cocoa sipped at Luminaria 2016
1,049 – s’mores kits were melted and devoured with sticky fingers
4 – Number of documented wedding proposals
11 – Number of emailed requests for the soundtrack in Light of the World during Luminaria (music is curated by the sculptor, Angela Johnson)
1,360 – VIP tickets sold