10 coolest entrepreneurs: Alison Faulkner

A star is freaking born


SOCKSTAR: Faulkner got these snazzy socks at a Freshly Picked bingo night hosted by her friend (and Coolest Entrepreneur alum) Susan Petersen. Faulkner says staying in Provo was a strategic decision for her business. “The support system for entrepreneurs in Provo is unlike anything I’ve ever seen. It just doesn’t get better than here.” (Photo by Dave Blackhurst/UVBizQ)

The Alison Show: Alison Faulkner, 34

Alison Faulkner has found her calling. And as she always tells her 108,000 followers on Instagram, “If you feel called to do it, freaking do it!” Faulkner started her shiny career as a blogger, influencer, and dance party diva. But in 2017, her expertise and offerings found their ultimate groove. From her Awesome with Alison podcast to public speaking to brand strategy with corporate clients to branding workshops for influencers, Faulkner is building her empire — shimmy by freaking shimmy.

BABY STEPS Obviously I wanted to be a pop star or a super star — some sort of STAR. I just didn’t have the talent to back it up. But like Michael Scott, somehow I manage. I’ve been starting businesses my whole life, from babysitting clubs to hemp and bead stands at farmers markets. Nine-year-old Alison would give 34-year-old Alison a shimmy and a high five.

FOOT IN THE DOOR Are there big breaks?! I’d love one! Like anyone else who creates something, it’s a combination of hard work, being lucky, and the grace and kindness of others. It’s getting what feels like the “big break” and then realizing there’s no one single thing that’s going to push the rock up the hill. If you stop pushing, it will flatten you.



My husband Eric. He’s cool to his core, confident, composed, collected. I am confident, but none of those other things. The coolest people always leave others feeling awesome and empowered.


SPRING IN YOUR STEP I LOVE doing what I feel like I’m supposed to be doing! For me, it means I’m doing work that utilizes my unique value propositions as a human, work that contributes more love in the world, and work that stimulates me. It’s work that makes me want to dance, work that makes strangers cry with me, and work that pushes me to do more and be better. All that AND it helps keep my kids clothed and fed? Are you kidding me? It’s not easy, but it’s freaking awesome.

THINK ON YOUR FEET Oh, I definitely get my best ideas when running. I try to take all of my phone calls while on walks. Movement always stimulates new ideas.

PUT YOUR FEET UP I like to put my phone away and focus on my family. I have three kids — 7, 4, and almost 2. And I have set work hours so that when I’m with my family I’m not trying to multitask. I’m not always perfect at it, but it’s been a funny irony about being an entrepreneur. You create your own flexible schedule, but then end up trying so HARD to work “regular” hours so you can be a balanced human. Let’s just say you don’t get into this gig for the schedule.

COLD FEET Wasting time makes me nervous.

HOT FEET People being empowered by what I create.

BEST FOOT FORWARD Hmmmmm, I’d say our podcast Awesome with Alison. It reaches people on a level I only ever dreamed of.

IF THE SHOE FITS I’ve never not thought I would be an entrepreneur. I cannot relate when people say, “I don’t know how this happened!” I know exactly how this happened. I willed it, and then I got freaking lucky.


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