10 coolest entrepreneurs: Tiffany Pritchett

Here comes the #GirlBoss

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SOCKSTAR: Tiffany Pritchett designed her bridal-inspired socks just for our photo shoot. You know, like a #boss. And yes, that is a veil floating from the top and gold glitter dusting her feet. (Photo by Dave Blackhurst/UVBiQ)

Pritchétt Bridal: Tiffany Pritchett, 21

Tiffany Pritchett is all dressed up with everywhere to go. The certified hair and makeup artist has dreamed of opening her own bridal shop since she was 14. And one year ago, she and her husband, Cody, made that dream a reality. They purchased Avenía Bridal in Orem, and quickly went to work transforming it into Pritchétt Bridal — a modern, elegant and one-of-a-kind bridal experience in Utah. On one side of the boutique? Dreamy designer seams. And the other side? A hair and makeup salon perfect for brides and their wedding parties. The $50-billion wedding industry is alive and well in Utah, and Pritchétt Bridal is clearly dressed to impress.

BABY STEPS The Little Mermaid. I’ve always been convinced I could be whatever I wanted, and mermaid was never out of the question.

FOOT IN THE DOOR Obviously, Cody and I are young, and the chances we could acquire a bridal store on our own anytime soon was slim. Cody’s parents, Kevin and Diana Pritchett, took a leap of faith and invested in our dream. More specifically, my mom, Stephanie Vincent, has literally become my partner in crime, and I can’t thank her enough for all of the hours she has put in to make this thing run. Without our parents, none of this happens.

WHAT’S COOL TO YOU?

The only thing cool in life is the other side of the pillow.

SPRING IN YOUR STEP I’ve always simply wanted to do what I love. As I look around at impressive entrepreneurs, doing what we love is what we all have in common. Everything else about being an entrepreneur is secondary.

THINK ON YOUR FEET I do my best thinking in the middle of the night. Everything comes to me while I’m sleeping. I am constantly waking up and writing down notes in my phone.

PUT YOUR FEET UP Netflix, Netflix, Netflix. And when it’s not Netflix, I lay on my couch and listen to my husband yell at the TV while we’re watching the Jazz games. I may or may not be more passionate about it than he is.

SOCK IT TO ‘EM I’m awful at this. If I hear negativity I typically cry… a lot. But I’ve learned over my life that the only opinion I can control is my own, and I’m pretty proud of what we’ve been able to accomplish.

FEET FIRST I’m permanently impulsive. From buying tickets to New York at 3 a.m. to being the high school mascot for a football game to marrying my husband after six months from meeting each other, I’m constantly going with my gut and following what feels right.

COLD FEET Heights … and failure. I’ve seen enough good people with great companies lose their businesses. This fear keeps me permanently on my toes.

HOT FEET My husband keeps me confident. He’s my biggest fan.

BEST FOOT FORWARD I’ve had a lot of hair and makeup training over the years so the salon side has come much easier. But the bridal side of our business was really a trial by fire for the first few months, and the fact that I didn’t single handedly kill the business is a miracle. Every time I walk in the doors I’m blown away that this is real life. My dream has come true.

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