In the Winter 2017 issue of Utah Valley BusinessQ, we asked our editorial board, “What brand are you loving right now?” Their answers varied, but their love for expertise didn’t.
Kara Schneck, VP global corporate communications, Nu Skin
Disney has that same magical feeling for me today that it had when I was a kid. They do an amazing job of consistently weaving the brand through every touchpoint such as employees, theme parks, hotels, movies and merchandising. Plus, the attention to detail creates an immersive experience that makes you want to experience it over and over again.
Simeon Vance, Attorney at Fillmore Spencer
Apple. The quality, the innovation, their quest for perfection with each product, the ease of use, and the customer experience all resonate with me.
Jeff Rust, CEO, Corporate Alliance
Under Armour is a brand that burst onto the scene and married innovation, hustle and scrappiness in a way that has Nike checking the rear view mirror. Although I love Nike, I applaud the way Under Armour has played their cards.
Jarrod Hunt, Senior VP of industrial services, Coldwell Banker Commercial
Not that I particularly like the food, but the Chick-fil-A brand is one that is unique and effectively states what they are all about, which is chicken. Their humorous billboards have a lot to do with the brand recognition, and they have done a great job with the creative makeover of the letter “C” into a chicken.
James Clarke, Founder, Clarke Capital Partners
Cotopaxi! It’s a sensational Utah company making an impact in so many ways. I love its mission, and I love what the brand stands for. I am a huge fan of their CEO, Davis Smith, who truly walks the walk of their tagline. Cotopaxi is “Gear For Good” and absolutely one of those brands that creates an emotional connection for me.
Briana Stewart, Managing editor, Utah Valley BusinessQ
I’m a bonafide Apple fangirl — and have been since I was transcribing Utah Valley Magazine interviews on my first white Macbook in 2006. The Apple brand is powerful and pretty. It’s sleek and seamless. It’s equal parts elegant and hip. And every single one of its devices keeps calling my name. (“You’re Briana. But since we’re friends, I get to call you ‘Darling.’”)