2018 Fab 40: Jeff Sermon

Meet one of Utah Valley Magazine's 2018 Fab 40


Age: 64
American Fork

The Journey Jeff has been with Utah Community Credit Union since 1976 and is retiring this spring from his long-time post as CEO. He watched UCCU grow from $14 million in assets to $1.3 billion. In his free time, Jeff plays guitar, rides motorcycles and races cars. He has one of the largest collections of Volkswagens and German automobiles in the state, which he showcases at local auto shows. Jeff witnessed the falling of the Berlin Wall when he went back to Germany to visit his LDS mission.

Mile Markers “Producing two LDS CDs, presenting at BYU Education Week for a decade, serving on the board of the United Way — but most of all, sharing my life with my wife, Debbie.”

Road Blocks “Growing up on a family farm, I learned you can’t let fear paralyze you. We couldn’t control weather, hailstorms, early frost, price of wheat, health of cattle. We had to plant crops anyway, take care of the livestock and work hard. If we didn’t give up, we would see more success than failure.”

Vacation Destination “We enjoy traveling with our son’s band, Imagine Dragons, and watching them perform around the world. Music has power to bring different languages, cultures, and citizenship together to celebrate and enjoy life.”

Must-Haves “Passport, iPhone, VISA card, and a little Imodium. As long as I can call for help, travel legally, and pay for things, I am at ease on the road.”


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