The LoveLoud Festival, which was started by Imagine Dragons lead singer Dan Reynolds, will move down I-15 from Orem to Salt Lake City in 2018.
Last year, the LoveLoud Festival was held at Brent Brown Ballpark in Orem, drawing more than 17,000 attendees. For 2018, the festival is moving to Rice Eccles Stadium in Salt Lake, which has the capacity of 45,017. The festival — scheduled on July 28 — will feature a variety of musicians: Imagine Dragons, Zedd, Linkin Park’s Mike Shinoda, Grace VanderWaal, Neon Trees’ Tyler Glenn, Vagabon and A.W. It will be hosted by Cameron Esposito, a stand-up comedian, actor and writer.
Reynolds created the LoveLoud Festival and launched its corresponding nonprofit LoveLoud Foundation in 2017 to help foster love and acceptance between LGBTQ individuals and their communities. The proceeds of the festival go towards local LBGTQ charities, including Encircle, The Trevor Project and the Tegan and Sara Foundation.
“We at LoveLoud are determined to help create a more loving and accepting environment for them, while also hoping to raise more than $1 million for local and national LGBTQ+ charities,” Reynolds said in the press release.
Following the inaugural LoveLoud Festival, Reynolds premiered his HBO documentary, “Believer,” at the Sundance Film Festival. “Believer” follows Reynolds as he wrestles to reconcile his belief in The Church of Jesus Christ of Latter-day Saints with the church’s stance that homosexuality is a sin.
“It’s a real problem, and we can’t turn a blind eye to it,” Reynolds said in a interview with UtahValley360.com. “I believe in the goodness of Mormons, and so I think it’s all going to come down to us rallying together. That’s what LoveLoud is all about.”
The documentary shows the story of LoveLoud from its inception to its after-effects, which included Reynolds meeting with two members of the Quorum of the Twelve Apostles, a top Latter-day Saint leadership group.
Tickets for the 2018 festival cost between $29.50 to $99.50 and go on sale Friday, April 6, at 10 a.m. MST at smithtix.com. With the location change, LoveLoud tickets will double as UTA fare for the day of the festival. Learn more about the 2018 LoveLoud Festival at loveloudfest.com.