Target opening small-format store in Provo in 2018


A rendering of the small-format Target opening at Riverside Plaza in fall 2018. (Rendering courtesy of Target)

The wait is finally over for Provo residents — Target is opening a small-format store in Provo, the retail company announced Tuesday morning.

Target is filling the vacant Big Lots storefront at Riverside Plaza shopping center, located at 1290 N. State St. On its website, Target says the Provo location will open in the fall of 2018.

“Our residents have hoped for a Target for very long time, and we are so excited to welcome this store to Provo,” said Michelle Kaufusi, mayor of Provo, in a press release.  “The store will be a retail destination for students and families alike, making it an excellent addition to the Riverside Plaza shopping center and to our community.”

Since 2014, Target has been creating small-format stores to better serve communities where traditional-sized Target stores may not fit. Provo’s proximity to Brigham Young University’s campus made the location at the intersection of Bulldog Blvd. a good fit for Utah’s first small-format store. Target is on track to have 130 small-format stores operating by the end of 2019.

“Our first small-format store in Utah will offer BYU students and area residents a convenient, one-stop shopping experience that offers the best of Target custom-tailored for local guests. We design our campus stores to meet the unique needs of the neighborhood, and we look forward to making shopping easy and inspiring for students and families in the Cougar community,” said Mark Schindele, senior vice president, Properties, Target in a press release.

The small-format Target — which is approximately 26,100 sq. ft. — will have a variety of merchandise, including apparel, accessories, campus attire, baby and kids products, toys, sporting goods, beauty assortment, dorm and apartment essentials, wellness offerings, grab-and-go items, portable technology products and more.

Besides in-store shopping, the Provo Target will offer Order Pickup, a service that gives guests added convenience and security to buy online and pickup in store.

The BYU Target will hire up to 50 team members.

There are two other stores located in Utah County in Orem and American Fork.

Rebecca Lane

While her first language is sarcasm, Rebecca dabbles in English and Russian to achieve her lifelong dream of being a journalist. A BYU sports fan, reading enthusiast and wannabe world traveler, Rebecca is a Colorado transplant that is convinced Colorado's mountains are much larger than the many Utah County peaks. Rebecca manages for Bennett Communications. Follow her on Twitter @rebeccalane.


  1. AvatarCourtney Reply

    Hey is the the BYU Target???? Just because it’s in Provo??? Do you realize how religion based that sounds and could possibly deter people who are not apart of the BYU or Mormon community to just not shop there. The statement is just rude and one directional like your making it sound like that specific community is the only one allowed or welcomed to shop there. So disappointed in this article.

    1. Rebecca LaneRebecca Lane Post author Reply

      I understand your concern. Target is marketing the new Target location in Provo as the “Provo BYU small-format store.” That is how it was shared in the press release from Target’s corporate headquarters, so we reported accordingly. Hopefully that clears things up for you. I would recommend reaching out to Target with your concern.
      Rebecca Lane

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