40 Under 40: Cory Pinegar


Company: CallForce
Title: CEO + Co-founder
Age: 24
City: Provo

#GRINNING is smiling wide — and for good reason. His Provo company, CallForce, has transformed the dental industry with its customer engagement technology. (It offers services like appointment reminders and overdue patient scheduling.) The Provo startup now services more than 120 dental offices nationwide, and it experienced 400% growth last year. And all before graduating college! Pinegar is currently studying economics at BYU.

Childhood Vision “A truck driver. But as I aged, I wanted to be a businessman because I looked up to my dad and aspired to be like him.”

Growing Up “I was pretty inquisitive. My parents would say I asked way too many questions. I was also obsessed with saving money. I mowed a few lawns and kept track of all my earnings on an excel document on our family computer.”

Hindsight is 20/20 “Right off the bat, there are things I would have done differently. But the more I think about it, the more I realize everything I have done has led me to where and who I am today.”

Clearing The Mind “Spending time with the people I love and being outside.”

A Visionary Is “Someone who is able to see the curves in the road around the corner.”

Out Of Sight! “Traveling has to be it for me. Last year, two of my highlights were visiting Iceland and Havasupai in Arizona.”

Ultimate Vision “ I am doing what I love. I  have found a passion for being involved in a business where decisions make a significant difference.”


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