40 Under 40: Jett Selvaratnam


Company: Earth Bound LLC
Title: Founder
Age: 32
City: Orem + India

Like Father, Like Son Jett Selvaratnam grew up in Sri Lanka with the most meaningful role model: his father. Despite a life of unpredictability (the civil war in Sri Lanka meant a lot of moving around), Selvaratnam dreamed of one day coming to America as an entrepreneur. That dream came alive, and his storyline has included running a popular restaurant in Provo, The Banana Leaf, building a coconut oil factory in Sri Lanka with his dad and family, and establishing a clothing import and export venture alongside Utah’s finest companies. Above all, Selvaratnam’s prized possession is his wife and three children (@theselvafamily), and his prized lesson is integrity — a business trait he employs at every turn.

Childhood Vision “I grew up in an environment where my father was an entrepreneur and he involved me in many ways. When I was 10, my dad had me fill out Bills of Lading and other business documents so that as I grew, I had the mindset and yearning to become a businessman.”

Growing Up “I wanted to be brave like the heroes in Tamil Kollywood Films. My father was also a great performer (acting in eight major motion pictures), and a wrestling and judo champion (he was No. 1 Wrestler in Sri Lanka and No. 2 wrestler in all of Asia). With such a wonderful father, I wanted to be just like him.”

School Of Thought “It was important for me to be a good student because my family sacrificed so much.”

Eye On The Prize “Building the coconut oil factory with my parents, wife, and children required the immense sacrifice of time, comfort, and lifestyle — and gave me the experience to be who I am today. In five years, I will be retired, and my family and I are going to dedicate ourselves to helping others and teaching our children about God and compassion.”

Ultimate Vision “A career is not life. We need to work hard and provide enough for future generations and then dedicate our lives to instilling values in our children.”


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