40 Under 40: McKell Law


Company: Shops at Riverwoods
Title: Marketing Director + Events Coordinator
Age: 31
City: Provo

Party to the People McKell Law knows her way around an event. From weddings to corporate to marketing, she has seen it all, done it all and loved it all. Seven years ago, Law was named the marketing director and event coordinator of Shops at Riverwoods in Provo. And with top-notch local events like Chalk the Block Utah Festival (which Law helped start), the outdoor mall has become a loveable landmark for locals.

Childhood Vision “I wanted to be a singer or a pet trainer.”

Growing Up “No one ever believes me, but I was super shy!”

School of Thought “I was a distracted student. I’ve always been a day dreamer.”

Clearing The Mind “I take long walks with my husband and two girls. I color and I cross-stitch.”

Hindsight is 20/20 “The successes and failures have both held valuable lessons for me.”

A Visionary Is “Someone who creates with a dream and goal in mind.”

Out Of Sight! “Being a mom is definitely the craziest and coolest thing I’ve ever done, because there is never a dull moment. My motherhood role stretches me in every way.”

Ultimate Vision “I love creating new and exciting experiences for the masses! And if I can help people create memories and provide a welcome environment/atmosphere/ experience through events and marketing, that would be my dream come true. I also want to empower and inspire women to follow their dreams and passions — no matter what stage in life they are in.”


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