40 Under 40: Ricky Hacking


Company: Elevate
Title: VP of Marketing + Operations
Age: 38
City: Lehi

Funny Boy Ricky Hacking is on the rise — and has been since he was a kid. He worked as a “short lived” paperboy. In high school, he worked at a bakery (“I was a bit of a doughboy”). In college, he was a standup comic. (No joke!) And after school, he got hired at Logoworks, which was later acquired by HP — leading to jobs as director of training and then marketing manager for the global giant. After HP, Hacking raised the game and moved to Elevate, a promo products company. Since joining the team, Elevate has worked to revolutionize the corporate branding world, landed on the Inc. 5000 and won numerous advertising awards.

Childhood Vision “I wanted to be on ‘Saturday Night Live.’ Getting people to laugh and generating happiness through humor made a major impression on me at a young age.”

Growing Up “I had an active imagination and loved to be with friends. If I could get attention, I was up for whatever adventure you put in front of me. The bigger the crowd, the better. This may have been why I was prom king and voted to speak at high school graduation.”

School of Thought “I have always loved school. I enjoy learning new things, meeting new people and building friendships. I was the kid who would ask a ton of questions, including the dumb ones.”

A Visionary Is “Seeing the big picture and knowing the end goal — not letting the daily grind distract from long-term plans. For myself, this is an ongoing process of improvement. I’m constantly working on my prioritization of tasks.”

Out Of Sight! “I won a male beauty pageant. I’m proud to say that despite me being really hard to look at, I’m your 2003 Mr. USU!”

Ultimate Vision “To mentor more.  It brings me great happiness to help others reach new levels of personal and professional achievement.”


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