UV50 Startups to Watch: No. 8 Strala

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Founded 2017 City Lehi Employees 23 Industry Technology Website Strala.com Founder Mikel X. Chertudi, 42; Rob Clarke, 36 The Company Marketing data tracking SaaS platform to help leading brands create uniquely data-first experiences and insights.

GREAT MINDS

The resumes of Strala co-founders Mikel Chertudi and Rob Clarke include time at Adobe and Ancestry (both UV50 legends!). The word strala is Swedish for a ray of light, and the company’s goal is to shed light on marketing strategies. Strala already has a vote of venture confidence. They’ve raised financing from Bay Area’s Lightspeed Venture Partners and Silicon Valley Bank, and Utah-based VCs including Pelion Venture Partners, Signal Peak Ventures, Peak Ventures and Cougar Capital.

THE FUTURE IN MIND GOALS

  1. Build a legendary company culture where everybody wants to work.
  2. Create a technology company that revolutionizes data, insights and experiences.
  3. Be Silicon Slopes’ next darling!

MIND YOUR BUSINESS

Great Business Minds  “The ability to both think strategically and execute tactically at the same time.”

Speak Your Mind … “We’re a thriving, growing community, but our cities’ civil planning for roads, schools, parks, bikes, etc. is severely reactive versus proactive. We won’t be able to keep up with our success, and our quality of life will suffer for it. We need to do better.”

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