GENTRI dedicates song to The Younique Foundation to empower sexual assault survivors


GENTRI, a group of Utah-based tenors known as “the Gentlemen Trio,” perform “Believe” in a music video. All of the proceeds from the digital sales will go to The Younique Foundation, a Utah County organization that helps childhood sexual assault survivors. From left to right, Casey Elliott, Brad Robins and Bradley Quinn Lever. (Screenshot)

GENTRI is empowering survivors of childhood sexual assault in a new music video.

“Believe” is one of the original songs on the Utah-based group’s new eight-song album, “Prologue.” And the purpose behind the music video isn’t promotional — it’s to empower women who were sexually abused in their childhood.

“For survivors of abuse, their search for peace can seem like a long, never-ending hallway of painful reminders and dark flashbacks that they are forced to walk through on a daily basis,” GENTRI wrote on Facebook. “No matter where you or your loved one may find themselves on their healing journey, the message is clear: ‘And while you feel you’re buried deep in a disaster…you’re not alone. Keep holding on, and just believe.'”

All the proceeds from digital sale of “Believe” will be donated to The Younique Foundation. The Younique Foundation is the philanthropic mission of Younique, a cosmetic direct sales company. Derek Maxfield, co-founder of Younique, told Utah Valley BusinessQ in 2016 that Younique was created with the intent to give back to women.

“In 2012, I was talking to my wife about somebody who had been sexually abused and had taken the shame of it on herself. I remember thinking, ‘That is so unjust! Somebody should do something about that and tell the world it’s not your fault if you’ve been abused!'”

Younique was born to empower women by hosting four-day retreats, which include education and therapy, and creating more job opportunities for women

“To see good things happen for women through Younique is by far the best part,” Maxfield told Utah Valley BusinessQ.

“Believe” can be downloaded on iTunes, Apple Music, Spotify, or wherever you listen.

Rebecca Lane

While her first language is sarcasm, Rebecca dabbles in English and Russian to achieve her lifelong dream of being a journalist. A BYU sports fan, reading enthusiast and wannabe world traveler, Rebecca is a Colorado transplant that is convinced Colorado's mountains are much larger than the many Utah County peaks. Rebecca manages for Bennett Communications. Follow her on Twitter @rebeccalane.

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