40 Under 40: Aaron Dalley

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Company: Enso Rings
Title: Co-founder
Age: 36
City: Lehi

CAREER ANTHEM “Ramble On” by Led Zeppelin

LINER NOTES Aaron Dalley is a man of all trades (web design/development/sales/marketing/operations) and an entrepreneur by heart. He and his best friend from high school founded Enso Rings, a silicone ring company that is a force for fashion and good. Since then, the company has earned thousands of five-star reviews and a deal on “Shark Tank” with Robert Herjavec (after a shark bidding war, of course!).

FAVORITE MUSIC GENRE ‘90s Alternative

FAVORITE LYRIC “Words are flowing out like endless rain into a paper cup. They slither wildly as they slip away across the universe.” — “Across the Universe” by The Beatles

CAREER HIGH NOTE “Appearing on ‘Shark Tank’ was a crazy, fun, once-in-a-lifetime experience.”

PITCHY ADVICE “Don’t go into business with your friends. It’s probably good advice for some people, but Enso Rings wouldn’t be what it is without Brighton and me tackling it together.”

BEATING TO MY OWN DRUM “Every month or two, a few friends and I will hop in the car and re-live the ‘90s through music. It’s therapeutic, and a riot. We sing along to every song until we’re hoarse.”

MY FORTE “In early stage startups, you have to do any job needed even if it’s not in your wheelhouse. I thrive in that environment. It’s chaos, but it’s awesome.”

DREAM RECORD “I want to do significant good in the world. I’m excited to expand our Rings for a Reason program through which we donate a portion of every sale to support causes that are working hard to find solutions to poverty, hunger, illness and environmental issues. I love what I do, and who I do it with.”

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