40 Under 40: Amanda Price


Company: Boostability
Title: VP of Marketing
Age: 38
City: Lehi

CAREER ANTHEM “Balance” by Future Islands

LINER NOTES Amanda Price is a marketing maven. She was the co-founder and CMO of PromoJam, a social marketing platform acquired by Deluxe Corp in 2014. Post acquisition, she joined Deluxe in an executive leadership role — VP of marketing — and worked with annual sales of over $130 million and marketing budgets exceeding $7M annually. Before PromoJam, Price ran PR for W Hotels Worldwide, and she oversaw PR operations and marketing campaign deployment with brands such as ACURA, DVF, and NBC Universal. Today? She’s sharing her premier abilities at Boostability — an SEO services leader based in Lehi.

FAVORITE MUSIC GENRE “Anything you can dance to.”

FAVORITE LYRIC “Look, if you had one shot or one opportunity to seize everything you ever wanted in one moment, would you capture it, or just let it slip?” — “Lose Yourself” by Eminem

CAREER HIGH NOTE “Having the company I co-founded with my brother acquired in 2014.”

CAREER LOW NOTE “At one point in my career, my ability to innovate was stifled by company structure. This frustration, however, became the catalyst I needed to start my own company, PromoJam.”

MUSIC TO MY EARS “Don’t settle if your heart isn’t in it. Life is what you make it. Make the most of it.”

BEATING TO MY OWN DRUM “I like to innovate, to change, to grow.”

MY FORTE “Collaboration and enabling my team to shine — giving credit where credit is due.”

DREAM RECORD “Continual evolution. To continue learning new things, challenging myself to try things, and always pushing myself to the next level.”


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