40 Under 40: Emily Smith


Company: Kiln + Modest Goddess
Title: General Manager + Founder
Age: 29
City: Lehi

CAREER ANTHEM “Wow” by Zara Larsen and Marshmello

LINER NOTES Emily Smith likes to be modest — so we’ll have to do the bragging for her. After graduating from BYU’s advertising program, Emily worked at a naming firm in San Francisco where she named startups and products. She then earned her MBA from BYU and spent her summer with Peak Ventures interning at a local startup, Cake Technologies. She started a blog, Modest Goddess (which now has 25k followers on Instagram), and two companies: Mentionables, a lingerie line with model-free photos, and Tanlines Swim. She exited Mentionables upon graduation and now spends her days managing Kiln, a coworking space in Lehi that houses 100+ founders, startups and venture capitalists under one roof. Her next startup baby? Wunderthings.

FAVORITE MUSIC GENRE The kind with good bass.

FAVORITE LYRIC “A million dreams are keeping me awake.” — “A Million Dreams” from “The Greatest Showman”

CAREER HIGH NOTE “Pitching Mentionables on big stages.”

CAREER LOW NOTE “Co-founder equity split dilemmas.”

PITCHY ADVICE “I was told my companies would only ever be lifestyle companies. Not true! They scale.”

BEATING TO MY OWN DRUM “I’m often breaking the rules before I know them, which helps me stay innovative.”

MY FORTE “I relate well to founders because I am a founder.”

DREAM RECORD “To raise and manage a consumer-goods focused seed-stage venture capital fund and invest it here in Utah.”


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