40 Under 40: Sarah Wilson


Company: Chip Cookies
Title: Co-founder
Age: 35
City: Provo + SLC

CAREER ANTHEM “I Won’t Back Down” by Tom Petty

LINER NOTES Chip happens. And we’ve got Sarah Wilson to thank for that. Chip Cookie is delivering on all fronts with four locations and warm-cookie drop-offs up and down the Wasatch Front. Before she became the cookie queen, Wilson was employed by marquee brands such as the Washington Redskins, The Tiger Woods Foundation and eBay, and she received a master’s in tourism administration with an emphasis in event and sports marketing from George Washington University School of Business. Recent “hits” include taking 2nd in the Sego Awards’ “Food & Restaurants” category.

FAVORITE MUSIC GENRE Pop + cheesy inspirational songs

FAVORITE LYRIC “Say what you wanna say, and let the words fall out. Honestly I wanna see you be brave.” — ”Brave” by Sara Bareilles.

CAREER HIGH NOTE “Working alongside my husband. We chose the motto, ‘Delivering Happiness’ in the business plan for Chip, and initially I thought it was incredibly cheesy. But seeing customers’ reactions when four 6 oz. cookies show up at their doorstep warm and fresh, I know nothing could be more fitting.”

MUSIC TO YOUR EARS “If you’re not failing, you’re not trying.”

BEATING TO MY OWN DRUM “I always think BIG. In fact, a lot of people would say a little TOO big. I tend to get laughs and eye rolls when I share those big ideas. However, I’ve never really cared and I let it fuel me to make ‘crazy’ ideas come to life!”

MY FORTE “Being creative and making ‘Chip Happen.’ When I have an idea, I go to work and follow through.”

DREAM RECORD “To always create. And for my children to be proud of me.”


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