40 Under 40: Seth Ollerton

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Company: Central Bank + Ollerton Marketing
Title: Director of Marketing
Age: 39
City: Provo

CAREER ANTHEM “All You Need is Love” by The Beatles

LINER NOTES Creativity and determination have been central to Seth Ollerton’s career. After graduating from BYU in advertising/marketing communications, Ollerton has spent the last 14 years of his career specializing in content marketing, SEO, social media advertising and brand management. Not only is he a key player at local stalwart Central Bank, he also started his own Facebook advertising business, Ollerton Marketing, which helps local businesses ‘share’ the likes and love.

FAVORITE MUSIC GENRE Openly: Indie/Folk Secretly: ‘80s Hair Metal Ballads

FAVORITE LYRIC “Keep on dreamin’ boy ‘cause when you stop dreamin’ it’s time to die.” — “Change” by Blind Melon

CAREER HIGH NOTE “Observing the ever-changing marketing trends, learning the techniques and strategies, and implementing these techniques into each of the companies I’ve worked with.”

CAREER LOW NOTE “Working in bank marketing during the 2008 economic downturn was difficult because of the uncertainty of not only my job, but the entire economy as a whole.”

MUSIC TO MY EARS “It’s cliché, but do what makes you happy with good people.”

BEATING TO MY OWN DRUM “I geek out on learning new things. I am constantly listening to podcasts or watching tutorials online. While most people watch sitcoms or Netflix, I watch tutorials on Udemy, Lynda.com or YouTube.”

MY FORTE “Finding the sweet spot between creativity, technology and business strategy.”

DREAM RECORD “To maintain positivity, happiness and a quality work-life balance.”

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