40 Under 40: Zoi Karagouni


Company: Vivint Smart Home
Title: Director of Design
Age: 36
City: Provo

CAREER ANTHEM “Born This Way” by Lady Gaga

LINER NOTES Zoi Karagouni’s mind is where beauty meets function. Born and raised in Thessaloniki, Greece, she grew up drawing, sketching and dreaming. At 18 she moved to England to study architecture — earning degrees, honors and accolades along the way. After founding her own architectural firm in Greece and teaching design  to students, she was hired by Starbucks in Seattle to lead design for the company’s retail experiences (many of which are still used today). Now, she is the director of design for Vivint, where she manages design experiences for both customers and employees alike.


FAVORITE LYRIC “We are the champions, my friends. And we’ll keep on fighting ‘til the end. We are the champions. We are the champions. No time for losers, ‘cause we are the champions of the world.” — “We are the Champtions” by Queen

CAREER HIGH NOTE “Designing our award-winning CES booth that was named one of the top 20 booths at the show out of nearly 4,000 exhibitors. Other winners included Netflix, Google, Intel, Samsung and Sony.”

MUSIC TO MY EARS “A wise leader once told me, ‘Make decisions based on what you have in front of you, not what lies ahead of you.’”

BEATING TO MY OWN DRUM “Designing a space that is beautiful is not enough; it must be functional and engaging for everyone. Having a human-centered design is key.”

MY FORTE “Fast-paced environments where I’m challenged to make quick decisions and come up with immediate design strategies.”

DREAM RECORD “Continue to lead innovation in design and inspire young designers to be fearless.”


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