UV50 Startups To Watch: No. 6 Parachut


FOUNDED 2016 CITY Lehi EMPLOYEES 10 INDUSTRY Photography/Technology WEBSITE Parachut.co FOUNDERS Philip Niu, 38; Melissa Niu, 39 THE COMPANY A camera equipment service with a monthly subscription.


Oh, snap! Parachut is redefining the way photographers use equipment — and inspiring a new wave of consumerism while they’re at it. The husband-wife duo leads a team of 10, has raised seed capital with GreerCo. (led by local entrepreneur Nick Greer), and is dedicated to bettering the world through their business and their deeds. #lifesaver


  1. “Lead the way for responsible consumerism.”
  2. “Continue to develop and perfect our software so that it can crossover to other industries.”
  3. “Use our business influence to be better humans and improve the lives of people around us.”


TOP 3 EMOTIONS “Gratitude. Hope. Faith.”

BUSINESS HAPPINESS “Working with my spouse. We’re off to the gym together at 5 a.m. and are with each other on and off the entire day. Whatever we create, we create together.”

BUSINESS SADNESS “A wasteful economy.”

EMOTIONAL SUPPORT “We are partners in business and partners in life. We’ve got each other.”


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