UV50 Startups To Watch: No. 7 Rachel Parcell Collection


FOUNDED 2015 CITY Alpine/Bluffdale EMPLOYEES 20 INDUSTRY Retail/Fashion WEBSITE RachelParcell.com FOUNDER Rachel Parcell, 28 THE COMPANY Designer of a clothing line sold exclusively at Nordstrom.


Over the past decade, Rachel Parcell has become an influencer icon. After she turned her blog into a thriving business, she used that money to become her own investor and launch the Rachel Parcell Collection in 2016 — a clothing line of feminine dresses. After a couple years of selling out her clothing in hours (sometimes minutes) on launch days, Parcell partnered with Nordstrom in 2019 and now her clothing line is sold exclusively at the coveted department store.


  1. “Continue to add new categories.”
  2. “Connect with our customers.”
  3. “Provide an offering that adds value and brings joy to our customers’ lives.”


TOP 3 EMOTIONS “Passion. Excitement. Anxiety.”

BUSINESS HAPPINESS “When we receive our first round of samples for each new collection it’s like Christmas morning. Editorial photoshoots, right before a collection is about to launch, are also so much fun. The hard work comes full circle at those shoots.”

BUSINESS FRUSTRATION “Miscommunications, or if a sketch doesn’t execute in sample staging.”

EMOTIONAL SUPPORT “You have grit. You just keep going. If a door closes, look for an open window.”


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