Coolest Entrepreneurs: Cydni Tetro, ForgeDX

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Cydni Tetro | Age 45 | ForgeDX

In her illustrious tech career, Cyd Tetro has matched and surpassed her colleagues — and she does it all in high heels.

Armed with a computer science degree and MBA from BYU, Tetro set off to conquer the product world — from building to managing to innovating. She was CMO at NextPage (now ProofPoint). She was COO at FamilyLink and built a social app on Facebook with 23 million users. She was the first entrepreneur-in-residence at Disney R&D in Imagineering. She founded 3DplusME, a printing platform where anyone can become Iron Man. And she is now CEO of ForgeDX, a B2B sales acceleration program.

“My passion is building products, teams and communities that inspire and make an impact,” Tetro says. “I’m always focused on taking action for good.”

Speaking of good, did we mention she co-founded the non-profit Women Tech Council, which is focused on the economic impact of women and girls in tech? And did we note that she teaches in the Goldman Sacks 10k program and at Babson Exec Ed where she works with thousands of entrepreneurs on growth?

High heels. High rewards.

First Things First

FIRST WORD Hard to say. It was full sentences by 15 months so no one is sure what came out first.

FIRST JOB Software tester for WordPerfect.

FIRST EMAIL ADDRESS crogers@mosaic.com

FIRST OBSESSION Shoes. Especially high heels.

FIRST CELEBRITY CRUSH Matthew McConaughey.

FIRST WHEELS A white, 2-door Subaru. It cost $700 and only went backward after 6 months. I might have gone over too many jumps.

FIRST THING YOU DO WHEN YOU GET TO WORK Drink a Diet Coke.

FIRST THING YOU DO WHEN YOU GET HOME A game, carpool and homework.

FIRST BIG BREAK Two of them: 1. Joining the executive team of a startup where we raised $58 million. 2. Building the first billion object LDAP directory.

FIRST FAILURE Developing a peer-to-peer file sharing system we called Chrome. Dropbox, market and infrastructure were not ready.

FIRST RULE OF SUCCESS Build relationships — spend time building real connections with people because you never know how you’ll be able to help each other in the future.

FIRST RULE OF COOL A good pair of shoes fixes any day.

Last Things Last

LAST TEXT YOU SENT “Mom, what was my first word?”

LAST SHOW YOU WATCHED “Frozen 2.”

LAST SONG YOU LISTENED TO “Heal” by Tom Odell. It was my daughter’s dance solo song.

LAST PODCAST YOU LISTENED TO Couldn’t tell you. All my drive times are devoted to conference calls, and all the podcasts are too slow (when I listen to one, it has to be 10x speed).

LAST BOOK YOU READ “Start With Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek.

FAMOUS LAST WORDS “The best way to have a good idea is to have lots of ideas.” — Linus Pauling

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