2020 Fab 40: Zoia Ali


Zoia Ali, Student Entrepreneur

Age 21 • Provo • Scorpio

In a BYU business class, Zoia joined with fellow students Taimi Kennerley and Abby Warner to find a solution to period cramp pain with some serious girl power. After extensive consumer research and several prototypes, The Girls Company created a thin heating band as a portable and discreet solution with a monthly subscription. In 2019, The Girls Company brought their business plan to the Business Model Competition Global competition at BYU and won first place, making them the first all-female team to win. Zoia grew up in Dallas and her parents are from Pakistan. She’s a trailblazer. Period.

Written in the Stars “I want to create a sustainable impact in people’s lives, especially for women.”

Out of This World “I moved to Utah at age 17 without getting into BYU, but determined to go to the entrepreneurship program. I found an alternate route where I went to the BYU Salt Lake Center in an effort to apply again and transfer. I had never been on my own or even used public transport. I lived in Provo, so I woke up at 4 a.m. to take a bus and train every day — a huge deal for me. I had to do everything on my own for the first time. I had no guarantee of getting admission and a high possibility of failing and having to move back home. It was difficult, but I grew so much and am so proud of myself. I am who I am because of those struggles and setbacks.”

Starry-Eyed “I look up to Mark Cuban. He came from humble beginnings and was a hustler from a young age. He wanted more and worked so hard for his success. He’s using his time and money now to invest in startups and to ignite the passion of entrepreneurship in young people.”

Lucky Star “I’m doing what I love, which is entrepreneurship and female empowerment with The Girls Company. I get to be on this crazy entrepreneurial journey with Taimi and Abby who are the best business partners. I get to live in a world full of hope, greatness, potential, joy and innovation.”


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