UV50 Fastest-Growing Companies: No. 25 Jane

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THREE-YEAR GROWTH 78%
2019 REVENUE $196.2 million
CITY Lehi
FOUNDED 2011
EMPLOYEES 169
INDUSTRY Marketplace/retail
WEBSITE Jane.com
CEO Taleeb Noormohamed
THE COMPANY A curated marketplace that brings small boutiques and big brands together to offer daily deals.

WHAT A RUN
See Jane fly. This Lehi business transformed its market to become the ultimate #girlboss. By uplifting both small sellers and big brands, Jane has dominated on all sides and created one loyal (and big time) following.

GOALS
1. “Expand into new categories and geographies.”
2. “Keep growing by building stronger customer loyalty and by increasing support for our sellers.”

ADVICE
“Take intelligent, managed risk — and treat your people with kindness, compassion, and generosity.”

AS LUCK WOULD HAVE IT

Luckiest Moment
“COVID-19 and the increased emphasis on online shopping. We decided to double down on growth during the early days of the pandemic.”

Unluckiest Moment
“Opening a new office in a new city two weeks before we knew we’d be working remotely for the rest of the year.”

Make Your Own Luck
“You have to be good to be lucky. You need to have a clear strategy and a strong team — and trust that team to deliver.”

Fortune Cookie Forecast
“We can’t change the direction of the wind, but we can always control the sails.”

| Click here to read about all the 2020 winners |

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