THREE-YEAR GROWTH 45%
2019 REVENUE $14.1 million
CITY Lehi
FOUNDED 2010
EMPLOYEES 520
INDUSTRY Food and beverage
WEBSITE SwigNSweets.com
FOUNDER Nicole Tanner, 49
THE COMPANY A drive-up shop for soda/sweets.
WHAT A RUN
Swig is a fountain of success. The premier soda shop put “dirty sodas” on the map. And today, flavored with the strength of Savory Restaurant Fund, Swig has grown from a St. George icon to 22 stores — with 20 more bubbling at the surface.
GOALS
1. “Growth of 18-20 stores in 2020-2021.”
2. “Keep Swig culture happy and good through growth.”
3. Expand Swig into other states (Idaho, Texas, Oklahoma …).”
ADVICE
“Start simple. Don’t get stuck doing things one way. Be willing to pivot.”
AS LUCK WOULD HAVE IT
Luckiest Moment
“Free advertising for many years. Meaning, we did no advertising — it was all word of mouth.”
Unluckiest Moment
“Everyone started doing exactly what we were doing. Competition is good because it keeps you creating and improving. It’s unlucky because it separated people. Everyone loved the experience of Swig and now customers feel like they have to pick sides.”
Fortune Cookie Forecast
“Serving ‘happiness in a cup’ in the world!”
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