THREE-YEAR GROWTH 1,438%
2019 REVENUE $23.9 million
CITY Lehi
FOUNDED 2015
EMPLOYEES 62
INDUSTRY Consumer products/jewelry
WEBSITE EnsoRings.com
FOUNDERS Romney Williams, 48; Aaron Dalley, 37; Brighton Jones
THE COMPANY A silicone jewelry provider.
WHAT A RUN
Our No. 1 UV50 Startup to Watch last year is cementing (in silicone!) its watch-worthy status with a unique product, killer marketing, and life-affirming purpose. Enso has sold more than 3 million rings and bracelets to consumers in 110 countries — and the big motivator is their Rings for a Reason program, which donates a portion of proceeds, products, and staff time to fighting serious issues such as mental illness, cancer, poverty, and hunger.
GOALS
1. “Generate $100M in annual revenue and earn more funds for Rings for a Reason.”
2. “Create life-changing experiences for our team members and customers.”
ADVICE
“Know your why. A mission will give your company purpose and propel you to the highs and through the lows.”
AS LUCK WOULD HAVE IT
Luckiest Moment “One of our co-founders, Brighton Jones, had a mountain climbing accident in which his metal wedding band almost tore off his finger. Not only was his finger spared, it led to the founding of Enso to provide a stylish and safe alternative to the traditional wedding band.”
Fortune Cookie Forecast “You will be a force for good while disrupting the global jewelry industry.”
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