THREE-YEAR GROWTH 1,283%
2019 REVENUE $6 million
INDUSTRY Essential Oils
FOUNDERS David Peterson, 34; CJ Peterson, 32; Matt Peterson, 30
THE COMPANY A full-service manufacturing and packaging company in the essential oils industry.
WHAT A RUN
From a one-bedroom apartment to outgrowing their space four times, Nature’s Fusions is operating with the essentials: oils, creativity and integrity. Their products are sold in hundreds of stores nationwide, including Whole Foods and The Vitamin Shoppe.
1. “Reach $10 million in annual revenue by 2021.”
2. “Build our own building — custom and to spec, and own it outright. Have everything under one roof: manufacturing, warehousing, and office.”
“It’s OK to take some risk, but not more than you can swallow if everything goes wrong— because it will eventually all go wrong.”
AS LUCK WOULD HAVE IT
Luckiest Moment “Several years ago we had an incredibly small window of opportunity to solve a company’s problem. And when we did, we earned their entire business — which has brought us several million dollars in revenue.”
Fortune Cookie Forecast “The world is polarized by criticism and bitterness. So be kind, be honest, uplift instead of breaking down, and make the best of what you have.”