UV50 Startups to Watch: No. 1 Manly Bands

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FOUNDED 2016
CITY Vineyard
EMPLOYEES 31
INDUSTRY Jewelry/E-commerce
WEBSITE ManlyBands.com
FOUNDERS Johnathan Ruggiero, 39; Michelle Luchese, 41
THE COMPANY
A provider of unique-to-you wedding bands.

WHY IT’S WATCH WORTHY
Man, oh, man. This stellar startup is running circles around the competition. Manly Bands helps every man (woman, and alien) find a “genuine badass and unique-to-them wedding band.” With marketing that rings true and customer service that rocks (they “guaran ’damn ’tee it”), it’s become a multi-million dollar company with manly good looks.

GOALS
1. “Expand into international markets.”
2. “Successfully launch our women’s brand Rosie Ray.”
3. “Become the household name for men’s wedding rings.”

ADVICE
“You’re only as good as those you surround yourself with, so prioritize your team. Take care of them.”

AS LUCK WOULD HAVE IT

Luckiest Moment
“Meeting my amazing wife and getting married. Without our own ring buying journey, we never would have thought to start Manly Bands.”

Unluckiest Moment
“Having to lay off our own family members in our first year due to some slow months. It was heartbreaking, but thankfully they understood.”

Make Your Own Luck
“Don’t get distracted by the past.”

Fortune Cookie Forecast
“We’ll be a household name for men’s wedding bands.”

| Click here to read about all the 2020 winners |

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