UV50 Startups to Watch: No. 2 Crumbl Cookies

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FOUNDED 2017
CITY Orem
EMPLOYEES 3,850 (50 of those at the corporate office)
INDUSTRY Food and beverage
WEBSITE CrumblCookies.com
FOUNDERS Jason McGowan, 38; Sawyer Hemsley, 38
THE COMPANY A cookie shop and delivery company.

WHY IT’S WATCH WORTHY
Crumbl is one tough cookie. The cookie delivery business is so hot right now (literally), and Crumbl has been at the forefront with its 114 storefronts. In the recipe for success? An intense focus on technology and mouth-watering marketing. Crumbl has 365k followers on Instagram, operates in 22 states, ships nationwide, and is the fastest-growing cookie company in the United States. 

GOALS
1. “Taking the Cumbl #pinkbox international!”
2. “Establishing Crumbl Cookies as a household name.”
3. “Establishing a smart kitchen at the core of Crumbl’s operation, making our in-store experience smooth and extraordinary.”

ADVICE
“Consider how technology can and should be integrated into your business from the beginning. Being a tech-driven-bakery has helped Crumbl scale, pivot, and reach customers in a way that wouldn’t have been possible if tech weren’t at our core from the start.”

AS LUCK WOULD HAVE IT

Luckiest Moment
“Finding an amazing business partner.”

Unluckiest Moment
“Not starting Crumbl Cookies sooner.”

Fortune Cookie Forecast
“More yummy flavors, hustle and growth.”

| Click here to read about all the 2020 winners |

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