40 Under 40: Arin Elizabeth Winnie


Arin Elizabeth Winnie
Elizabeth Cooper Design | Co-founder + Co-owner
American Fork | AGE 30

Arin Elizabeth Winnie is proving modesty is always in fashion. Eleven years ago, she and her mother/business partner, Carrie Cooper, started Elizabeth Cooper Design — a bridal gown label where coverage meets creativity. Winnie and Cooper design all the gowns themselves, have a flagship store in American Fork, and have made dearly-beloved dreams come true for thousands of brides in countries all over the world. 

PROUDEST ACCOMPLISHMENT I am deeply proud of starting an internationally recognized brand that has catered to and worked with brides of all races, religions and creeds. Modesty isn’t a set standard; it is as unique as the woman who wields it. LEADERSHIP STYLE Proactive. Managing a business should not always be cause and effect. WOULDA-COULDA-SHOULDA If I could tell past Arin anything it would be to “know your worth.” Do not be tempted to settle for less than you deserve, and always strive to be worthy of the best. WHEN THE GOING GETS TOUGH In the beginning years of ECD when my business partner, Carrie, and I encountered a particularly rough day, we would find ourselves sitting together eating pie to calm our nerves. We joke about it now, but it’s important to take those moments to unwind. MAIN MOTIVATION Modest bridal fashion gets a bad rap — so often the assumption is that just because it’s “modest” it must be frumpy or not on-trend. Our goal has always been to prove people wrong. ULTIMATE CAREER DREAM We speak with brides from Europe, South America, Canada, and the Middle East, as well as all over the U.S. who struggle to find modest wedding dresses. I want to make fashionable modest wedding gowns easily accessible.



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