40 Under 40: Courtney Rich


Courtney Rich
Cake by Courtney | Founder + CEO
Highland | AGE 38

When she bakes it, they do come. Courtney Rich is a self-taught baker who has exploded onto the Instagram scene with 433k followers. Rich spent 13 years in broadcast journalism and media consulting, which has helped her expertly take her baking passion to the masses. She hosts online cake courses; teaches at Orson Gygi; posts tutorials on YouTube; has been featured on The Today Show, Oprah Magazine, Entrepreneur Magazine, and The Kelly Clarkson Show; and even launched a line of cake decorating tools, aprons, and sweatshirts. For Rich, life is what you cake it.

PROUDEST ACCOMPLISHMENT I’m working on it right now — my cookbook. I’m self-publishing! It’s been one of the hardest things I’ve ever done since starting Cake by Courtney, but I also know it will be one of the most rewarding. LEADERSHIP STYLE Collaborative. I love hearing thoughts and ideas from others and working together to create. WOULDA-COULDA-SHOULDA I’d go back and believe in myself more, especially at the beginning of my journey. It’s so easy to get in our own heads and let the voices of doubt take over and become road blocks to our success. WHEN THE GOING GETS TOUGH  I find that when I write down the problem, along with my thoughts and feelings related to it, I can process it much better than just letting it sit in my head. MAIN MOTIVATION I have amazing examples of hard-working men and women in my life that I aspire to be in so many ways — my mom, my dad and my husband are at the top of the list. I don’t know anyone who works harder than these three, and it’s their passion and drive that helps fuel mine in so many ways. ULTIMATE CAREER DREAM I hope to keep growing and continue sharing this passion of mine with more and more people. But also, if a network came to me with a show opportunity … I’d be pretty pumped!



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