40 Under 40: Rachel Parcell


Rachel Parcell
Rachel Parcell, Inc. + Pink Peonies
Founder + CEO | Bluffdale | AGE 30

Rachel Parcell is all dressed up — with everywhere to go. Her fashion label -— the Rachel Parcell Collection — is sold DTC and at Nordstroms nationwide. Her signature clothing item is dresses (like the one she’s wearing), but she also designs tops and skirts,  children’s wear, lounge wear, accessories, and home decor. Parcell shot to stardom over the last decade. She graced Utah Valley Bride’s 2011 cover for her wedding; became a popular fashion and lifestyle blogger with some of the highest conversion rates in the industry; and is now an OG influencer who works with the biggest name brands, has more than 1.1 million followers on Instagram, and has a product line coming to Target next year.

PROUDEST ACCOMPLISHMENT Starting my clothing line out of my kitchen and eventually signing an exclusive partnership with Nordstrom. LEADERSHIP STYLE I’m progress and performance focused. I love a collaborative environment. WOULDA-COULDA-SHOULDA I should have followed my gut instinct sooner instead of listening to people I thought knew more than me. WHEN THE GOING GETS TOUGH I like to solve problems quickly and not sit on them. MAIN MOTIVATION The women who look to me daily for inspiration via social media. ULTIMATE CAREER DREAM I want to be a household name lifestyle brand and write a book that becomes a New York Times bestseller.



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