No. 3 Startups to Watch: Brandless

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FOUNDED 2017

CITY Draper + Provo (and soon to be Pleasant Grove)

EMPLOYEES 150+ (split between Utah and Minnesota)

INDUSTRY Consumer products

WEBSITE Brandless.com

CEO Cydni Tetro

THE COMPANY Brandless is a platform of “better for you” products ranging from wellness to green clean to beauty.

BRIGHT SPOTS This consumer products platform believes when we “brand less” we can “live more.” With a simple brand and a sophisticated business plan, Brandless is acquiring companies and accelerating technology to bring hundreds of products straight to consumers.

GOALS
1. “Acquire a company per month.”
2. “Double revenue every six weeks.”
3. “Reach a billion and beyond in revenue through acquisition and growth strategies.”

ADVICE “A strong synergy between investors and operators creates a level of sophistication that’s hard to replicate. This also helps with problem-solving and decision-making capabilities.”

THE LIGHTBULB MOMENT “We can effectively manage and collaborate with a team spread across the country. When we find exceptional talent who can help us achieve our objectives, we don’t ask them to relocate for us.”

SHINING MOMENT “Raising $118 million. This was the largest raise ever by a female CEO. And I hope other women come behind me and break that barrier again.”

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