CITY Provo



INDUSTRY Manufacturing

WEBSITE NaturesFusions.com

FOUNDER CJ Peterson, 34

THE COMPANY A full-service manufacturing and packaging company in the essential oil, cosmetic, and supplement industry.

BRIGHT SPOTS From a one-bedroom apartment to outgrowing their space four times, Nature’s Fusions is operating with the essentials: oils, creativity and integrity. Their products are sold in hundreds of stores nationwide, including Whole Foods and The Vitamin Shoppe.

1. “Close the door on all of our Covid-19 projects.”
2. “Legally split the company’s manufacturing arm from its many brands, opening the door for a future exit.”
3. “Increase EBIDTA to above 35% for a 12-month period of time.”

THE LIGHTBULB MOMENT “Our accounting team showed us that 80% of our labor costs were only accounting for 5% of our revenue. We eliminated that specific type of revenue stream, and our efficiencies across the board increased exponentially.”

WHAT LIGHTS A FIRE UNDER YOU? “A clean and well-executed Excel file. LOL.”

SHINING MOMENT “Successfully delivering an impossible amount of product to a customer while stuck in a building 4x too small, all over a national holiday.”

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