THREE-YEAR GROWTH 6,100%
CITY Lehi
FOUNDED 2017
EMPLOYEES 2
INDUSTRY Fashion/eCommerce
WEBSITE MavenThread.com
FOUNDERS Joel Reichert, 32; Kristin Reichert, 32
THE COMPANY A creator of exercise wear and accessories.
BRIGHT SPOTS Maven Thread is head(bands) and shoulders ahead of the game. The $3.6-million athleisure company, made famous by its signature workout headband, is now growing thanks to its legions of followers and thousands of 5-star reviews.
GOALS
1. “Become a well-known brand in the athleisure and/or swim space.”
2. “Lifetime donations of over $100,000 to our three charities we support. (Utah Foster Care, Utah Refugee Connection, Shriners Hospital)”
3. “Get some celebrity or sports figures to love and wear Maven Thread.”
ADVICE “Be lean, scrappy and smart with your funds and grow at a pace that works for you.”
THE LIGHTBULB MOMENT “When we couldn’t find exercise headbands on the market that weren’t overpriced and boring. We knew we could make an amazing headband that’s comfortable, fashionable, functional and reasonably priced.”
WHAT LIGHTS A FIRE UNDER YOU? “Positive reviews have always been a motivator.”
SHINING MOMENT “That we have grown from a company that used to sell 3 different headband styles into a full-blown athleisure brand.”