THREE-YEAR GROWTH 67%
CITY Lehi
FOUNDED 2015
EMPLOYEES 187
INDUSTRY Retail
WEBSITE Jane.com
CEO Taleeb Noormohamed, 44
THE COMPANY A curated marketplace that brings small boutiques and big brands together to offer daily deals.
BRIGHT SPOTS There’s nothing plain about this Jane. The Lehi business — and former UV50 Startup to Watch — transformed its market by uplifting both small sellers and big brands. It now has 635k followers on Instagram, did a staggering $246 million in revenue last year, and has created a dedicated fanbase.
GOALS
1. “International expansion.”
2. “Reimagining social commerce.”
3. “Ensuring we continue to build and empower our amazing network of sellers.”
ADVICE “Take intelligent, managed risks. Look at opportunities others may not have taken — and be willing to be bold.”
WHAT LIGHTS A FIRE UNDER YOU? “Someone telling me something can’t be done. It’s the easiest way in the world to get me going.”
SHINING MOMENT “How we came together and rallied to build and grow our business — working remotely — when the pandemic hit. Our entire team found ways to get creative and find solutions to the challenges we were dealing with. It enabled the business to thrive.”