



THREE-YEAR GROWTH 1,228%
CITY Provo
FOUNDED 2016
EMPLOYEES 200
INDUSTRY Dental Communication Services
WEBSITE GetCallForce.com
FOUNDER Cory Pinegar, 27
THE COMPANY A dental solutions company that provides communication services for dental offices located throughout the United States.
BRIGHT SPOTS In just five short years, this former UV50 Startup to Watch has become a force in the dental industry with fast growth and rising revenue. Powered by real, live people (rather than robots or software), CallForce is used by thousands of dental practices — and their professional schedulers each make more than 25,000 calls per year.
GOALS
1. “More growth.”
2. “Fine tune our systems.”
3. “Enhance employee engagement.”
ADVICE “Focus on project market fit. Also, work really damn hard and treat everyone well.”
WHAT LIGHTS A FIRE UNDER YOU? “Every time I bet on my people, they always come through for me.”
SHINING MOMENT “Watching people become leaders in the workplace.”